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The new "blue ocean" projection industry -- laser source
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The face of the domestic projector market growth decline, and the business education market profit meager and brand pattern basically stable, survive to better, many projector manufacturers must change strategy. The new change of projector manufacturers should be how to use their own resources to face the market, extension, development of the brand? Especially the new brand and not take the business education market share of the projector manufacturers, must first to the layout, zhandexianji. The laser source is the next opportunity.
Home projector industry has developed many years, but the pattern of the market basically has no too big change, still in business education market, the focus is on the education market, the rest home, where the share project still co.. So this also makes business teach projection, brand pattern becomes more stable, the top few status is almost a foregone conclusion, not the old brand projector manufacturers to enter, fear no chance. For the new brand, to get there, it is more difficult. This also resulted in many brands, in an awkward position.
And want to continue living in the projection industry, manufacturers must change the strategy, seek the development of new fields, to grasp the correct direction of opportunity, may be able to get ahead. As in recent years gradually heat engineering projector market, the current state is be in full swing, but the date is more familiar and Taiwan manufacturers, domestic new brand also began to increase, to join the market segments.
But for the engineering projector market competition, a large control is related to the progress of technology, technology is the maturity of technology, the reserve is very important. So for many new additions to the breakdown of the brand, will no doubt be restricted by these factors, especially for the new brand, is not easy, so it is necessary to find new opportunities, and the emergence of a laser light source is a rare opportunity.
The most important consideration factor engineering projector in use is stability, which is due to complex the application site. Find the root cause, an antidote against the disease would know how to. Not only the traditional light bulb life is short, but there are also shortcomings in stability, lighting once burst, can not be used, and the later maintenance cost is higher.
Laser light source belongs to the cluster of light source, light efficiency is very high, so easier to achieve high brightness. At the same time, the most important is that it has a lot of orders of dot matrix, destroy a is not affected, users will not have to worry about explode, laser light source is not without risk, this also makes it more high stability. So the use of laser light source power of large engineering application market has become the best choice.
Especially in the current competitive market environment, looking for a new "blue ocean", first to the layout of new areas, not only brings the brand value for their own ascension, but also can obtain enough profit. For the new brand, is undoubtedly a rare opportunity, but also manufacturers to seize the initiative right choice. This is why, this year, many manufacturers have produced laser projector products, and constantly improve the product line.
Of course, in addition to engineering projector market, home projector market is now in the source of innovation. Especially in this year, the laser projector is endless. Following this year CES show SONY launched the first pure ultrashort laser focal 4K projector, the new product is more round after round. But in order to play the difference competitive strategy, in addition to the projector, including television manufacturers introduced products are collectively referred to as the laser TV, it is ultra short focal laser projector.
And it appears to the home projector market has brought new vitality. The traditional home projector lamp life, due to the installation, use, later cost factors, not access to domestic consumers of the pro Lai, years of development is as a snail forward. But with the continued speculation of large size TV manufacturers in recent years, more and more consumers start will focus on large size TV, the pursuit of large field of view, this also will be the inevitable trend of the future.
But the large size TV because of expensive and is not convenient to carry, so elusive. The market is also an urgent need for a replacement, to meet the people to enjoy the big picture for wide viewing angle, and the emergence of the laser projection will cater to this demand. This is also more and more manufacturers began to push the main products, including Hisense, Changhong TV brand also is in this year will launch new products.
Laser light source in the inherited all the advantages of digital display based on the technology, with red, green and blue three primary color laser high saturation as the display light source, to solve the display technology field long-term difficult to solve the problem of large color gamut color reproduction, the color gamut can cover nearly 90% of the human eye can identify the color, so as to reproduce the natural color perfectly.
But because the laser TV is mainly aimed at the living room cinema, so for the brightness has certain requirements, laser light source brightness has easy to improve. Laser produced light line width less than 1nm of high purity, red, green, blue lasers can be used 100% projectors. And the laser without the use of reflective bowl to collect beams with optical fiber multiple lasers emit optically coupled to an effective rate can reach more than 95%. Xenon lamp visible light energy accounted for only about the total light output energy of 1/3 - 1/2, so the obvious advantages.
In addition, laser TV can easily create 100 inches above the big picture, and easy to carry, and because of adopting the laser source, the practicability and the like TV, which means that look, that close and go, no need to wait for. But it is understood that the laser TV Hisense's upcoming, also embeds TV function, support synchronous watch television channels.
Comparison
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